Luna Lights Cofounders Donovan Morrison and Matt Wilcox asked our team to help redesign their website in conjunction with their rollout of an automated lighting system that utilizes cloud based data analytics to reduce the risk of falling.
Gaining insight from a few pilots, they plan to focus their selling on assisted living communities with expansion out to the consumer population later on. The website needs to be attractive to future clients while maintaining a sleek, stylish design to attract future hires.
Their current website was thrown together when they incorporated a little over a year ago, but recognized that it will not be sufficient as they begin to scale. Therefore, they needed assistance with doing a website re-design with "cooler" branding while still communicating their message effectively to assisted living communities.
Although we had some background, we wanted to get to know our target audience more. So we interviewed administration of assisted living facilities to learn more about their current fall prevention tools, monitoring processes, budget constraints and staff training. We wanted to uncover key considerations and questions they might have around purchasing a product like Luna Lights to help us prioritize content.
From there, we put together the structural design.